18-07-2025
Why Fitness Is Your Secret Weapon In Communication
Research reveals that just 20 minutes of aerobic exercise significantly improves cognitive ... More flexibility.
When Doug Bopst found himself in a jail cell in 2008, facing felony drug charges and drowning in opioid addiction, he couldn't walk up stairs or do a single pushup. Ninety days later, he could run a mile and bang out ten pushups without stopping. More importantly, he had discovered something that would reshape not just his body, but his brain, his self-worth, and his entire life.
Today, Doug hosts The Adversity Advantage podcast and has become an award-winning personal trainer, author, and speaker. His story illustrates a truth that many overlook: fitness isn't just about physical health—it's about unlocking your full potential.
Before his incarceration, Doug was trapped in addiction, unemployment, and despair. But sometimes, rock bottom becomes a launching pad. In that cell, Doug's cellmate became an unlikely mentor, training him and sparking change. It wasn't just about getting fit—it was about learning to 'get comfortable being uncomfortable' and building discipline he never had.
Dr. Therese Huston, a cognitive scientist at Seattle University and author of Sharp, joined the Negotiate Anything podcast to discuss the cognitive benefits of exercise. Her research shows that just 20 minutes of aerobic exercise significantly improves cognitive flexibility—your ability to adapt and think clearly under pressure.
Here's why: in stress or addiction, your brain operates in survival mode. The amygdala floods you with stress hormones while suppressing your prefrontal cortex—the center for planning and impulse control.
Regular aerobic exercise helps:
Doug's story proves it—and I've experienced it myself. Fitness has built my mental endurance, which helps me lead, parent, and communicate with more clarity and confidence.
In high-stakes conversations, we often focus on scripts—but what about composure and confidence?
Just 20 minutes of movement boosts focus and flexibility. Exercise doesn't just help you feel better—it helps you communicate better. It:
In short, working out might be your best prep strategy for tough conversations.
Fitness changes how others perceive you.
'I believe fitness shifts the way others see you because they know the price you pay to get fit,' Doug shared. 'People start treating you better—because you respect yourself.'
This isn't just 'pretty privilege.' It's the result of earned self-respect, which others mirror.
Research backs it up:
Doug noticed the shift too:
'I got more positive attention. People saw I was taking care of myself, and it changed the way they responded to me.'
Doug's transformation didn't happen overnight—but it started with one decision. Here's how to begin:
Fitness isn't just about how you look. It's about building a foundation for your communication, your mindset, and your leadership.
Whether you're negotiating, leading, or trying to show up with more clarity—
Your strength in the gym translates to your strength in the room.
And that might be the most overlooked skill in professional development.
Doug Bopst is an award-winning personal trainer, author, speaker, and host of The Adversity Advantage podcast. His books include From Felony to Fitness to Free, Faith Family Fitness, and The Heart of Recovery. Learn more at
Dr. Therese Huston is a cognitive scientist at Seattle University and author of Sharp. Her work on decision-making and emotional regulation was featured on Negotiate Anything. Learn more at
